My guest this week is Dacia Coffey. She's the author of a new book called "Corporate Caffeine" where she explains how to align sales and marketing so that sales professionals can get more value out of the marketing function.

This is the first of a two-part series. Today we talk about alignment and next episode we dive into tactical ways to use digital tech to improve your sales process.

For more on Dacia’s work, go to www.themarketingblender.com

================================

Want more FREE sales resources like this? Go to http://billcaskey.com to learn more!

If you'd like to set up a call with Bill to see how he can help you and your team reach your potential, go to http://scheduleacallwithcaskey.com

Why do we spend so much time on how to handle prospect objections and resistance? I think it's a fool's game. It's a losing mentality. I prefer to handle any and all objections upfront, prior to them being a problem.

Show Notes:

• How to be the guide that your prospects WANT to follow.
• Why we are afraid to bring up objections upfront.
• One simple-to-execute method of handling resistance before it becomes resistance.

Can this "One Thing" radically improve your closing percentage? Go here to find out: https://resources.billcaskey.com/the-one-thing

================================

Want more FREE sales resources like this? Go to http://billcaskey.com to learn more!

If you'd like to set up a call with Bill to see how he can help you and your team reach your potential, go to http://scheduleacallwithcaskey.com

The fact is that today, you want to create conditions in the market where you are in demand. This avoids the burden of you doing all of the outreach. With digital tech, there's no reason you can't make the phone ring.

This episode tells you how to start thinking differently about your sales process.

Show Notes:

• Why most sellers don't think about this concept and why you should :)
• How to stop relying on the 'traditional sales techniques that have been taught for decades
• How to begin your journey to "in demand."

================================

Want more FREE sales resources like this? Go to http://billcaskey.com to learn more!

If you'd like to set up a call with Bill to see how he can help you and your team reach your potential, go to http://scheduleacallwithcaskey.com

In this episode, Bill shares some of these outdated methods that you should stop using immediately. He also gives you 5 ways you can modernize your sales process.

================================

Want more FREE sales resources like this? Go to http://billcaskey.com to learn more!

If you'd like to set up a call with Bill to see how he can help you and your team reach your potential, go to http://scheduleacallwithcaskey.com