On this episode of The 2X Podcast, Bill sits down with Mark Welch, author of The Street Savvy Sales Leader, a guide to building team that consistently win new business.

Mark has years of experience in leading sales teams, from 5 to over 70 people. He is a fully certified sales skills and business coach. He brings some very unique and interesting ideas to the podcast on how you and your team can win.

If you want to learn more about Mark and his book, go to https://www.streetsavvysalesleadership.com.

Bill met with a VP of Sales recently who was working with a business coach. The VP felt pretty happy overall and even noticed some movement with him and his team, but he is considering taking a break from the coach. He told Bill, "the coach focuses a lot on issues inside the team and it always seems to get better for a while but goes back to the way it was." 

All good Coaches should be working on two areas, Issues but more importantly, Identity. Not your Identity as in your name and race, but how you see yourself and your potential. When we change our identity, that is when real growth occurs.