Discounting is dangerous. It's very tempting for an eager salesperson to close the business by offering a discount, but even a small discount can make a huge impact on a company's margin. But the good news is that you don't have to discount (at all or as much).
Bill gives you 3 ideas that can help your sales team overcome this temptation and how to avoid the topic of discounting from being apart of the conversation.
If you want to chat about how I can help your team implement these and get to higher levels of sales performance, go to http://billcaskey.com/growmyteam.