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The 2X Podcast: High Impact Sales Training for Sellers and Leaders

An advanced sales training and leadership development podcast to help you dramatically improve your B2B business results. Bill Caskey is​ a sales trainer, leader, author, and experimenter with over 25 years of experience. His sales philosophies have been adopted by some of America's most successful sales teams. Now, he's sharing his proven sales strategies, tools and tactics with the weekly podcast audience. Come see what else is new at BillCaskey.com
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The 2X Podcast: High Impact Sales Training for Sellers and Leaders
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Feb 16, 2017

The second of a two-part series on the proper Rules, Tools, and Attitudes.

On today's episode of The 2X Podcast, Bill dives into the word Tools and the mental Attitudes that will improve your odds of succeeding.

If you want to 2X your business, and we knkow you do, or you wouldn't be listening, these Tools and Attitudes are "must embrace" notions.

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Feb 15, 2017

This is a two part series on the proper Rules, Tools, and Attitudes to embrace to make a BIG difference in your income.

Today's episode of The 2X Podcast is all about the Rules that Bill believes are essential to changing the game in sales today.

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Feb 14, 2017

Are you having the right "price conversation" with your prospects? I bet not.

How would we know that, you ask? After working with sales people for over 30 years, Bill's witnessed the miss countless times.

In this episode of The 2X Podcast Bill lays out how to RETHINK price. Yes, that's correct - RETHINK PRICE.  

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Feb 10, 2017

Think of how much time we spend on the phone. Gobs, right?

But are you using your most powerful tool, your voice, when connecting with people that way?

Or, maybe you give presentations to groups. Do you captivate the room?

Guest expert Tracy Goodwin, gives you some ideas to think about when it comes to using your voice as an asset. 

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

Also, subscribe to Tracy's podcast, Captivate The Room.

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Feb 9, 2017

You are likely called on to make a 'presentation' upfront to a prospect.

This is a good thing. This is NOT a presentation on how you will solve their specific problem, this is different.

You might call this a pre-presentation.

The goal is to get the prospect thinking about their circumstances. To change their perspective on their pain and your solution.

There are several points to this. Write these down! 

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Feb 8, 2017

On this episode of The 2X Podcast, Bill gives you some simple ways to battle any resistance you encounter in the sales process.

You battle resistance by a), knowing what it is, b) strategizing on how to minimize it upfront, and c) creating a process that does that.

Know where your customer is on the journey. If you don't where they are, they might resist than for no other reason than they don't know "how to buy."

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Feb 7, 2017

On this episode of The 2X Podcast, Bill address the letter he read on yesterday's podcast.

If the letter resonated with you at all, then be sure to listen to this checklist you can take to pull yourself out of the rut you might be in.  

If you'd like to contact Bill, email him at bill@billcaskey.com.

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Feb 6, 2017

On this episode of The 2X Podcast, Bill reads a letter from a 2X Listener. It's a very vulnerable letter which requires a lot of courage to send in.

Be sure to listen in to see if his letter resonates with you and your situation. 

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Feb 3, 2017

If you're in a long selling cycle, things change all the way through - rapidly.

Don't rely on ONE proces to carry the day. You must REMAP the process each time you meet. Your customer doesn't undestand your Macro Sales Process - they DO understand "the next few steps."

In this episode of The 2X Podcast, Bill visits this concept and gives you an easy-to-implement assignment. 

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Feb 2, 2017

In this episode of The 2X Podcast, Bill goes on a mini-rant, (It's a mini-rant because you've not heard him go on a mega-rant before). It's about how you MUST change your point of view to match your customer's.

When you do, awesome results happen. When you don't, you get mired in average.

Listen closely to the assignment he gives.

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Feb 1, 2017

The thought of writing a book sounds overwhelming, doesn't it?

If you want to 2X your business (or more), then thinking outside the proverbial box is essential. The way to think about this is "what would you do with a book, IF you had one?"

In this episode of The 2X Podcast, Bill gives you the steps to take and some ideas to help you think through the possibilities. 

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Jan 31, 2017

Tools are awesome BUT, they should never become the focal point for the selling process and your customer's journey through it.

In this episode of The 2X Podcast, Bill deals with the use of sales and marketing tools WITHOUT such reliance on them as to make the quality of the customer interaction suffer.

He gives you a 5-Point Framework for how to keep your emphasis on the interaction.

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Jan 30, 2017

It's THE most overlooked part of sales training, but THE most important.

The tactics and mechanics. It's easy to say "Just pick up the phone and talk." But, what exactly do I say? How do I begin? What is my tone?

These are questions Bill deals with on this episode of The 2X Podcast. This is part 5 of our 5 part series on The 5M's of Sales Success. Today's episode is M number 5 - Mechanics. 

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Jan 27, 2017

Does your message resonate with people?

I mean REALLY RESONATE?

No? Why is that?

In this episode of The 2X Podcast, Bill outlines a helpful "message strategy" which will compel your prospects to BUY or....RUN!

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Jan 26, 2017

Do you have a method for success? Most sales amateurs don't - but most sales pros do.

What, exactly, do we mean by "method?"

In this episode of The 2X Podcast, Bill Caskey lays one out for you that can be used by a majority of sales teams with very minor tweaking.

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Jan 25, 2017

Once you have your mindset right, you can now move to getting your Market right.

What Bill means by MARKET is that the clearer you can be at WHO your ideal target is, the more likely you are to acquire the client.

On this episode of The 2X Podcast, Bill gives you 4 takeaways on how to get crystal clear on your Market. 

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Jan 24, 2017

Do you have a good framework for how to acheve higher levels of success in sales?

In today's episode of The 2X Podcast, Bill shares the 5M's of Sales Success framework and then walks you through M #1  - Mindset.

The next 4 episodes will be devoted to the rest of the M's of Sales Success.

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Jan 23, 2017

How do you assess your time? We all do different tasks that are anywhere from $10 hour to $1000 hour, or even more. How you invest your time is critical to doubling your results. 

But, how do you differentiate the low value activities from the high value and better yet, how do you on focus more on the high value?

In this episode of The 2X Podcast, Bill tells you exactly how to get clear on which activities are your highest value how to prioritize those hours.

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Jan 20, 2017

What is your value about? Is it transactional only? Wow, we hope not.

In this episode of The 2X Podcast, Bill lays out the three elements of the Value Spectrum for you to examine and see where you fall.

The further to the right you move, the more likely you are to 2X your business!

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Jan 19, 2017

A few years ago, we did a webinar called, "Calling Higher." It was ALWAYS one of our top selling webinars.

Why? Because we all struggle with calling on right person - or all of the right people - at our prospect client company. And this, if not remedied, results in a massive amount of time waste for you.

In this episode of The 2X Podcast, Bill lays out some ideas to help you navigate to the right levels of decision. 

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Jan 18, 2017

We talked a few episodes ago about false assumptions but in today's episode, we'll talk about Myths that we've bought into.

As you hear these, some will sound familiar to you. When you can challenge your own beliefs, you will release an energy of inspiration that will take you to new heights. 

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Jan 17, 2017

This comes from a listener question, "How do I consume the content here so that I can use it in my business?"  

Bill gives you lots of ideas during this daily podcast, but how does one consume it AND recall it?

In this episode of The 2X Podcast, he gives you a simple process that can work for virtually ANY content that comes from podcasts or reading.  

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Jan 16, 2017

It's ridiculous how many assumptions we buy into throughout our life.

Assumptions are healthy. They allow us to navigate the world while not thinking about each and every decision. HOWEVER, the curse of that is that we assume things to be true that just aren't.

On this episode of The 2X Podcast, Bill details a handful of these that you must alter, if you are to 2X your income this year. 

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Jan 13, 2017

We all want to make more money - well most of us do. But, what is the proper "role" you must play in the sales process in order for that to happen?

The most common miss is that the amateur sales person thinks they're the hero - and that will serve them well. But it won't.

In this podcast, Bill shares a better, more modern approach to how you should play the game.

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Jan 12, 2017

As a sales coach and trainer, Bill engages clients in an exercise upfront that lays out a "performance tract" that helps people think thorugh their goals and any roadblocks to those goals.

He calls it "Performance Theory" and he shares it, step-by-step with you in this episode.

If you are a sales manager or a sales person on a quest to 2X your results, this rubric will help you think through what it will take.

Listen and send your comments to Bill at Facebook.com/billcaskeyfan.

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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