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The 2X Podcast: High Impact Sales Training for Sellers and Leaders

An advanced sales training and leadership development podcast to help you dramatically improve your B2B business results. Bill Caskey is​ a sales trainer, leader, author, and experimenter with over 25 years of experience. His sales philosophies have been adopted by some of America's most successful sales teams. Now, he's sharing his proven sales strategies, tools and tactics with the weekly podcast audience. Come see what else is new at BillCaskey.com
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The 2X Podcast: High Impact Sales Training for Sellers and Leaders
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Oct 5, 2017

You know that Bill's favorite topics center around perspectives, points-of-views, and mindsets. These topics apply to EVERYTHING we do in business or in life. How we think determines how we act - which determines our results.

In Bill's coaching, he is always examining what's "beneath the surface." He's taken lessons from his coaching practice and, in this episode, he reviews 5 points that will help you think differently about 2X-ing your business!

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Join my Facebook group, Going Pro! facebook.com/groups/goingprofessional/

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Sep 27, 2017

Purdeep Sangha is my guest on this week's 2X Podcast episode.

He's the author of "Superfans," a book on how to create enormous loyalty within your client base. I highly suggest reading it, it is an awesome book to learn how to serve clients so that referrals flood to you.

How often have you worked with a vendor who you can barely tolerate - and then they ask you for referrals?

You don't do it, do you? Of course not.

Why subject your friends to average service? Purdeep gives you some thoughts on this big topic!

Learn more about Purdeep's book at https://createsuperfans.com

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Join my Facebook group, Going Pro! facebook.com/groups/goingprofessional/

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Sep 19, 2017

In this episode of the 2X podcast, Bill Caskey reviews the nine elements of a World Class Leader.

These elements will help you whether you're in sales leadership, company leadership, or just want to be a leader of yourself and those around you.

There's also some space at the end for you to share with him anything that he might've missed as the 10th lesson of leadership!

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Join my Facebook group, Going Pro! facebook.com/groups/goingprofessional/

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Sep 12, 2017

Dr. Brookh Lyons, author of "The Envelope System", jons me today to talk about business relationships - and what we can do to improve them.

The fact is that if we want to 2X anything in our life, it likely gets down to the *quality* of our relationships - with propsects, clients, internal team, family etc.,

Dr. Lyons is a powerful speaker and coach who works with high achievers in their pursuit of better relationships in their lives.

Learn more about Dr. Lyons's book at http://a.co/6bu8rHn

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Join my Facebook group, Going Pro! facebook.com/groups/goingprofessional/

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Sep 6, 2017

Without trying to be overly dramatic, that's my question to you: Are you sure you're communicating the proper message to your market?

Most aren't.

Which is why I did this episode, where I give you several new ways to think about your target audience, and the messages that will get through.

Also, I prepared a Checklist for you. Just go to http://billcaskey.com/50download to get your freebie!

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Join my Facebook group, Going Pro! facebook.com/groups/goingprofessional/

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Aug 29, 2017

If I had a dollar for everytime that topic came up - Strategy or Tactic -I'd be a rich man.

In this episode of the 2X Podcast, Bill emphasizes the power of a good sales tactic, regardless of your strategy. He also suggests that people look down at tactics, preferring to sound high-minded by babbling on about strategy.

Nothing happens in sales until you have a tactic that is delivered properly.

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Join my Facebook group, Going Pro! facebook.com/groups/goingprofessional/

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Aug 22, 2017

We so love to get to the features and benefits of what we sell, that we RARELY take the time to find out what's really going on in the prospect's life. But, how can you match your solution to their problem - if you don't know theeir problem in the first place?

Ready for the answer? YOU CAN'T.

Is it possible that's why the closing percentage in B2B orgs. is less than 10%? I think so. Listen in and see if you can tell where you drop the ball.

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Join my Facebook group, Going Pro! facebook.com/groups/goingprofessional/

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Aug 8, 2017
The process of creating and documenting ideas is elusive, isn’t it?
 
Do I keep it in a journal? Do I keep it on my phone? Do I write a quick article about it to keep it fresh?  
 
And what about the BIG IDEAS? How do you "work them out”? Do you even get them?
 
In this episode of The 2X Podcast, Bill addresses a BIG IDEA around your customer - and how to develop it so it’s usable. 

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Join my Facebook group, Going Pro! facebook.com/groups/goingprofessional/

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Jul 25, 2017

People love "evidence" don't they? And we should all love it, too.

It's evidence that leaves clues as to whether you're on your way to your goals. Or, evidence also helps as you are in the sales process.

In this episode of The 2X Podcast, Bill Caskey discusses the various faces of evidence and gives you some ideas on how you can better use your evidence.

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Join my Facebook group, Going Pro! facebook.com/groups/goingprofessional/

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Jul 12, 2017

Aristotle first came up with the concept of Modes of Persuasion (furnished by the spoken word.)

In this episode of The 2X Podcast, Bill Caskey takes this and modernizes it a bit to help you see the criteria you are being judged on. That might be nice to know, huh? There are four parts to it.

Suggestion: Have your notebook and pencil out so you can get full value of this episode.

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Join my Facebook group, Going Pro! facebook.com/groups/goingprofessional/

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Jun 27, 2017

On this episode of The 2X Podcast, Bill addresses a very common mistake that most salespeople make when they decide to try and drastically improve their results, they JUMP. 

They jump to making more calls, working more hours and desperately making more connections on LinkedIn. Those are all great things, but if you don’t do the prerequisites first, you’ll never get to where you want to be. 

Bill gives you 6 prerequisites you can start on today, before you begin your journey to 2X!

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Join my Facebook group, Going Pro! facebook.com/groups/goingprofessional/

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Jun 13, 2017

In this episode of The 2X Podcast, Bill channels his inner marketing voice and shares what every sales pro needs to know about building a SALES FUNNEL.

Every service/product you represent NEEDS a funnel. And Bill talks about how to start building your's today.

He also shares some ideas on The Customer Journey. 

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Go to my Facebook page to join me live every Tuesday at 3PM! facebook.com/billcaskeyfan/

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Jun 7, 2017

In this episode of The 2X Podcast, Michael Pici, Director of Sales at Hubspot (www.hubspot.com) shares his story of how he became a thought leader in his market - and how you can too.

Michael provides simple instructions to get started and what it can mean to you and your career (and your income).

Learn more about Hubspot at hubspot.com

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Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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May 16, 2017

What do you do when things get tough?

We all go through difficult times, but sometimes, those periods of woe are quite serious.

In sales, you may lose a big deal that you counted on. In leadership, one of your top execs might have just resigned. In the financial game, the big deal you banked on went belly-up. 

In this episode, Bill reviews some ideas on how to get out of the doldrums if you find yourself in them. 

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Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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May 2, 2017

I say this a lot, not a big fan of the idea of "closing" a sale. But it's the vernacular that we're all used to. I like the idea of "decision making" instead of closing.

Recently, on a Facebook Live event, I took questions from listeners on their issues with closing sales.

We had 7 questions that were all very well stated. Here is a chance for you to hear them.

Make sure you also join the Private Facebook Group, "Going Pro." http://billcaskey.com/goingpro

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Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Apr 25, 2017

Lots of energy goes into ‘getting people to make decisions' in the right way (for us) of course. But how much time have you spent thinking about the factors that go into a person's decision making process? Likely not much.

In this episode, Bill lays out 5 factors that you should consider as you go about the business of changing someone's opinion.

Make sure you also join the Private Facebook Group, "Going Pro." http://billcaskey.com/goingpro

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Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Apr 18, 2017

You might have heard of this concept before. While it's nothing new, it's still rarely used to its full potential.

On this episode of The 2X Podcast, Bill reviews 4 assets you own that MUST be part of your personal marketing plan.

As we coach and train sales performers everywhere, we find "lead generation" still to be the most difficult area of skill. And this podcast will help you reframe the problem.

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Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

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Apr 11, 2017

Everyone wants more leads, don't they?

Well, in this episode, Bill shares with you a strategy of how you can generate more leads-- and do so in a way that distinguishes you from the masses (of average sales people out there:).

He gives you 5 things you can do RIGHT NOW to advance your thought leadership position in your market.

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Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be one of the first to get notified when the 2X Quick Start course is released. Going the waitlist today! billcaskey.com/quickstart.

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Apr 4, 2017

I know...no one thinks of themselves this way, do we? 

Unfortunately, it doesn't matter how WE see the profession of selling. It matters how our customers see it. And, regrettably, there are quite a few out there who have not gotten past the stereotypical sales person as someone saying anything they can to close the deal. 

In this podcast, Bill reviews 3 solutions to this misperception. Before you say, "Hey, I'm not a sleazy salesperson," listen to this episode!

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Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be one of the first to get notified when the 2X Quick Start course is released. Going the waitlist today! billcaskey.com/quickstart.

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Mar 28, 2017

This is part 3 of our 3-part series on "Selling a Premium Product in a Commodity Market." In this episode, we deal with ACTION.

What ACTION will you take to command a premium product in your world? This was a Facebook Live broadcast on 03/28/17. The prior three episodes dealt with the other sections of this topic, Getting Clear, and Getting Ready.

If you sell a high-priced product, then make sure you are aware of what goes into the process to get your price.

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Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Mar 21, 2017
OK, so you don’t like my headline, huh? Well, I did it because in this episode, I address seven questions that I received following our last podcast.
 
These questions tell me a story about the kinds of issues sales people face. And I like to think of the resistance we meet as a ‘headwind.’
 
I trust you’ll listen to this entire episode for it holds lots of lessons for you, whether you have these specific questions or not. 
 
By the way, go to www.billcaskey.com/pro to download your "Are You An Amateur or Are You a Pro?” checklist.

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Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Mar 14, 2017

This is part 2 of a 3 part series.

In today's live training we address the elements of "Getting Ready" to enter the market with a Premium Solution. 

Here are the topics we cover:

1. Being able to explain your value competantly. 
2. Being skilled at handling the 5 questions you will get from your prospect.
3. Being able to articulate your difference. 

Go to http://billcaskey.com/pro to get your assessment, "Are You An Amateur Or Are You a Pro?"

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Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Mar 7, 2017

The second part of this is ..."In a Commodity World."

Every seller we know faces this problem: "How do I better control my thinking and my actions so that I will command a premium price - in a world that is price-sensitive?"

This is Part 1 of a 3 part series.

In this episode, Bill walks you through how to GET CLEAR on your value.

Also, go to billcaskey.com/pro to download the Amateur v. Pro worksheet.

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Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Mar 1, 2017

Calling at the right level is one of the biggest failures of sales teams today. The decision is made WITHOUT you being in the room.

As my friend says, "There is always a meeting you aren't invited to where your fate is being decided."

Consequently, this episode of The 2X Podcast helps you begin to remedy that.

This was a Facebook Live video we did. Make sure you LIKE our page so you're notified each Tuesday at 3:00PM EST when we do the video version of this podcast: facebook.com/billcaskeyfan/

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Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Feb 21, 2017

Sorry to be so lame with the title but after 25 years of wokring with sales teams, Bill can make this statement with a straight face.

In this episode of The 2X Podcast, veteran sales trainer Bill Caskey, lays out your "Circles of Assets" that are available to you - but you must CLAIM them. Most don't.

2Xers - listen up! Find yourself inside this story of assets and make a decision you will TAKE ACTION.

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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