In this episode of The 2X Podcast, Bill goes on a mini-rant, (It's a mini-rant because you've not heard him go on a mega-rant before). It's about how you MUST change your point of view to match your customer's.
When you do, awesome results happen. When you don't, you get mired in average.
Listen closely to the assignment he gives.
Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.