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The 2X Podcast: High Impact Sales Training for Sellers and Leaders

An advanced sales training and leadership development podcast to help you dramatically improve your B2B business results. Bill Caskey is​ a sales trainer, leader, author, and experimenter with over 25 years of experience. His sales philosophies have been adopted by some of America's most successful sales teams. Now, he's sharing his proven sales strategies, tools and tactics with the weekly podcast audience. Come see what else is new at BillCaskey.com
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The 2X Podcast: High Impact Sales Training for Sellers and Leaders
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Now displaying: 2018
Jul 12, 2018

In this episode of The 2X Podcast, Bill shares 10 indicators that you have not yet made it to the “pro” level in the profession of selling.

Yes, some of these might offend you, but as Bill declares, we need to start from where we are so we can make headway to the goal - and the goal should always be “going pro.”

Mark down for each one where you are on the spectrum. Then, right in front of you is a map to get where you want to go.

Go to https://billcaskey.com/risewebinar to learn more about our upcoming webinar for Sales Leaders!

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Jul 5, 2018
Do you truly know your prospect? 
 
I’m not talking about their role or demographic. I mean, do you know who they are - at a deep level?
 
Most of the time we know who our customer is but we rarely write it down. On this week’s episode of The 2X Podcast, I’ll tell you how really knowing your customer will pay off big time and I’ll also give you a framework on how to get clear on your ideal prospect. 

Send Bill a voice memo with a question to bill@billcaskey.com to have him answer it in an upcoming episode. 

►Where to follow and listen to Bill:
 
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Jun 28, 2018

On this episode of The 2X Podcast, Bill outlines the top 10 erroneous beliefs that could hold you back from 2X-ing your business.

There is a freebie that Bill created at www.billcaskey.com/88download - Print it and follow along!

Have you heard of the saying, "We get in our own way?" That's exactly what these beliefs do. Be sure to assess yourself and your own beliefs that might be in your way.

Send Bill a voice memo with a question to bill@billcaskey.com to have him answer it in an upcoming episode. 

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Jun 21, 2018

Have you every hear the old saying, the devil is in the details? 

If you are going to double your results whether you are a salesperson, a sales leader or a CEO, you have to pay attention to the details. I also believe that everyone is in marketing today.  

I recently had a coaching session with one of my clients and I gave him 5 Marketing tips that he could use to better represent himself online. On this week's episode of The 2X Podcast, I'll share those tips with you and give you some ways to implement them in your world. 

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Jun 14, 2018

I had the pleasure of working with a young man a while back who was one of THE most ambitious people I've met. He took virtually every coaching point I gave him.

He was faced with a dilemma - should he keep doing things the old way - cold calling, traveling, selling, OR - should he switch course?

I, of course, suggested he switch. On this episode of The 2X Podcast, I'll share his story. 

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Jun 7, 2018

On this episode of the 2X Podcast, Bill discusses a recent coaching session he had with one of his client's who has an issue with one of his team members he oversees. The team member "Karl" has been acting up lately and it seems to be increasing. His actions are starting to effect the whole team and it needs to be addressed before it's too late. 

Bill gives him some ways of identifying undesirable traits and some ways to approach a team member who might be displaying these traits. When you have a team member who isn't acting appropriately, the way you approach can be extremely important and might help you avoid a serious problem. 

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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May 31, 2018

How to Scale Your Business By Tweaking Your Relationship With Time (Part 2)

In this episode of The 2X Podcast, Bill dives deeper into Step 10 of How To Scale Your Business from last week’s episode. Step 10 is about the relationship you have with time. He gives you a step-by-step plan you can follow, hour-by-hour to help you use your new found time to scale.
 
He also walks you through a "Path to Sales Mastery", that informs much of this work.
 
If you haven't already, you can download last week’s freebie at www.billcaskey.com/83download to get access to the content. 
 
Also mentioned in this podcast is his LinkedIn Video: https://bit.ly/2J0PFDp
 
►Where to follow and listen to Bill:
 
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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May 24, 2018
In this week's episode of The 2X Podcast, Bill addresses the “scalability” of your business.
 
If you’re a company leader your business has lots more value if your customer acquisition is scalable. And, if you’re a sales producer, scalability is the key to you going from $100k/yr to $300k/yr. 
 
How scalable is your business? Find out on this episode. 
 
We also have a freebie checklist for you at www.billcaskey.com/83download 
 
►Where to follow and listen to Bill:
 
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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May 17, 2018

Spencer Rule is my guest on this week's episode. This is our third episode in the May 2X Podcast interview series. 

Spencer has been involved and behind many successful marketing projects and joins us to talk about the real challenge with social/digital media that most people aren’t talking about.

He gives you some good, tactical advice on how to better communicate using social. Learn more about Spencer at www.spencerrule.com.

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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May 10, 2018

Continuing with our May guest interview series, on this week's 2X Podcast episode I had the chance to interview good friend of mine, Steve Walker. He's the President of Walker Information and an icon in 'customer experience' research.

Steve shares the importance of your customer’s experience with your company and gives you insight and some tips on how you can begin to improve it.

Steve also has his own podcast you should try out, The CX Leader Podcast, available on iTunes. 

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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May 3, 2018

This is part 1 of our May interview series where I feature sales and achievement experts.

On this week's episode of The 2X Podcast, I speak with Kendra Lee (www.klagroup.com). She is a renowned expert in helping sales teams formulate lead generation campaigns.

Her book, The Sales Magnet, is epic and one you should have on your desk at all times. Enjoy Kendra...

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Apr 26, 2018

This is part 4 of 4 in Bill's coaching path series.

The question Bill asks on this week's episode is, "Where Are You Taking Your Prospect?"

Do you know? Have you sketched it out?

Bill walks through a 3-part exercise that will help you get a bit clearer on the methodology of this.

You can also download a freebie printable at billcaskey.com/79download.

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Apr 19, 2018

This is part 3 of our series on Bill's coaching path.

Today on The 2X Podcast, Bill shares a personal story of a struggle he has - trusting ideas. He shares what the origin of this is for him and he shares a commitment he's willing to make in order to help you.

He wants you to send him your idea, no matter how wild it is to: bcaskey@caskeytraining.com.

This offer good through June 30, 2018. He will read it and react to it quickly. Put the word: "IDEA" in the subject line to make sure it gets through quickly.

This is all part of you trusting your ideas. Get your next idea to him right away!

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Apr 12, 2018

This is part 2 of our 4 part series on Bill's coaching journey.

On this episode of The 2X Podcast, Bill shares two different coaching calls that he had with clients. The first call was from a high performer who dropped suddenly into an emotional funk and was not sure how to extract herself from it.

And the other call, was from a long time client of Bill's, who's company totally changed the game of how commission was paid - and he's now in a bad mental state.

Bill gives you the advice he gave for both callers.

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Join my brand new FREE course, "From Principles to Profit!" It's live now at billcaskey.com/fromprinciplestoprofit

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Apr 5, 2018

Bill begins this 4-part series by sharing some things he's working himself with a personal coach. He gets honest about some of his current struggles and addresses concerns he hears from his clients.

There are some important questions he asks you near the end of the episode that you can use to begin this journey. 

Part 2 next week, will be on your personal value to the world. Go to billcaskey.com to comment on what you learned from the episode, or send him a voicemail by emailing a recording of your question to bill@billcaskey.com.

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Join my brand new FREE course, "From Principles to Profit!" It's live now at billcaskey.com/fromprinciplestoprofit

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Mar 29, 2018

Not a week goes by that Bill doesn't have someone asking him about podcasting. So, on this week's 2X Podcast, he decided to devote an episode to sharing his top 4 reasons you should have a podcast - and a couple of reasons you shouldn't.

He gets into some beliefs that you will need to change about yourself - and the value you can expect when you create one. Plus he shares some ideas on the format you should consider as well as some gear tips.

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Join my brand new FREE course, "From Principles to Profit!" It's live now at billcaskey.com/fromprinciplestoprofit

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Mar 22, 2018

Things bewilder Bill (quite frequently, actually) and in this week's episode of The 2X Podcast he reviews a few of these hot spots.

As he works with companies who bring him in to develop their teams, he sees things. And, some of these things that seem stunningly obvious to an outsider, are blind to the leadership teams. In this episode, Bill shares a few of these.

Also, there is a freebie that he created for you: www.billcaskey.com/74download

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Join my brand new FREE course, "From Principles to Profit!" It's live now at billcaskey.com/fromprinciplestoprofit

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Mar 15, 2018
Bill deals with lots of people wanting him to coach them or bring him in to coach their teams. He’s assembled a list of 12 questions that he asks every client he starts working with.
 
On this episode of The 2X Podcast, Bill gives you 10 of the 12 questions that he asks. These questions are critical to help him (and the client) know how to get to next levels of production.  
 
Even if you aren’t looking for a business coach, then you should be answering these questions for yourself. They can be instrumental in your growth. Take notes on this episode and do some homework when it’s complete. You’ll feel the difference!

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Join my brand new FREE course, "From Principles to Profit!" It's live now at billcaskey.com/fromprinciplestoprofit

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Mar 8, 2018

This week on the 2X Podcast, Bill gets a letter from a listener Matt who writes a poignant and honest email about his career. He's been struggling with achieving a quota and feels a bit like a fraud at times.

Bill gives Matt 5 things to consider when struggling with such a topic.

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The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Mar 1, 2018

One of the biggest challenges in goal achievement is the idea of execution. The problem is that if we have the wrong goals to begin with or we don’t have our minds right about our goals, execution becomes difficult if not impossible.

In this episode of The 2X Podcast, Bill gives you a five step process that might be a little different than the goal-setting process you’ve used before. We think it’ll be helpful for you to make sure your goals get achieved.

Also, be sure to download the freebie by going to http://billcaskey.com/71download

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The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Feb 22, 2018

On this week's episode of the 2X Podcast, I interview a special guest, Dr. Rob Bell, an Indianapolis Sports Pscyhologist. This is part 2 of a 2 part series with Rob.

On part 2 of the interview, Rob discusses competition on a team, why we care so damn much about what others think (and how deadly it is), and proposes we use our natural gifts more in mentoring others.

Rob is author of "NO ONE Gets There Alone" and the first person to follow him on twitter and mention the 2X Podcast can get a free copy of his book. Follow Rob at https://twitter.com/drrobbell

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The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Feb 15, 2018

On this week's episode of the 2X Podcast, I interview a special guest, Dr. Rob Bell, an Indianapolis Sports Pscyhologist. This is part 1 of a 2 part series with Rob.

Rob's book, "No One Gets There Alone" is a philosophical look at high achievement. He works with professional golfers, tennis players, and a cadre of gymnasts and sports teams nationwide.

Find out more about Rob at https://drrobbell.com/

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The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Feb 8, 2018
This concept started with an interview Bill did with David Allen, author of Getting Things Done. In that interview, David suggested that any initiative you have that is MORE than 2 steps, should considered a PROJECT.
 
As we work with clients, this is how we suggest approaching goals, objectives, and aspirations and put them into a template that will help you accomplish them. And that’s what todays’ podcast is about - giving you a template to work from. 
 
Also, there is a downloadable freebie with this episode. Simply to go billcaskey.com/68download and it will be there waiting for you. 

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The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Feb 1, 2018

This is our 5th in a five part series on Psycholgical Frameworks for Sales Success.

In this episode of The 2X Podcast, Bill breaks down "Thought Leadership" - what it is, what it is NOT, and how you can begin to embrace your own personal thought leadership.

Make sure you download the freebie for this episode at http://billcaskey.com/67download

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The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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Jan 25, 2018

This is part four of Bill's Psychological Framework for Success that sales people far and wide need to adopt.

In this episode of the 2X Podcast, Bill lays out the Dance that goes on between the Buyer and the Seller. If you aren't acquainted with this dance or you don’t know how to execute it properly, will be out of your control.

Also, there is a freebie that you can download by going to http://billcaskey.com/66download that goes along with this episode.  It will help you work through Bill's initial step of this framework which is Crafting Your Ideal Sales Process

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The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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