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The 2X Podcast: High Impact Sales Training for Sellers and Leaders

An advanced sales training and leadership development podcast to help you dramatically improve your B2B business results. Bill Caskey is​ a sales trainer, leader, author, and experimenter with over 25 years of experience. His sales philosophies have been adopted by some of America's most successful sales teams. Now, he's sharing his proven sales strategies, tools and tactics with the weekly podcast audience. Come see what else is new at BillCaskey.com
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The 2X Podcast: High Impact Sales Training for Sellers and Leaders
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Now displaying: 2017
Apr 11, 2017

Everyone wants more leads, don't they?

Well, in this episode, Bill shares with you a strategy of how you can generate more leads-- and do so in a way that distinguishes you from the masses (of average sales people out there:).

He gives you 5 things you can do RIGHT NOW to advance your thought leadership position in your market.

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Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be one of the first to get notified when the 2X Quick Start course is released. Going the waitlist today! billcaskey.com/quickstart.

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Apr 4, 2017

I know...no one thinks of themselves this way, do we? 

Unfortunately, it doesn't matter how WE see the profession of selling. It matters how our customers see it. And, regrettably, there are quite a few out there who have not gotten past the stereotypical sales person as someone saying anything they can to close the deal. 

In this podcast, Bill reviews 3 solutions to this misperception. Before you say, "Hey, I'm not a sleazy salesperson," listen to this episode!

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Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be one of the first to get notified when the 2X Quick Start course is released. Going the waitlist today! billcaskey.com/quickstart.

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Mar 28, 2017

This is part 3 of our 3-part series on "Selling a Premium Product in a Commodity Market." In this episode, we deal with ACTION.

What ACTION will you take to command a premium product in your world? This was a Facebook Live broadcast on 03/28/17. The prior three episodes dealt with the other sections of this topic, Getting Clear, and Getting Ready.

If you sell a high-priced product, then make sure you are aware of what goes into the process to get your price.

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Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Mar 21, 2017
OK, so you don’t like my headline, huh? Well, I did it because in this episode, I address seven questions that I received following our last podcast.
 
These questions tell me a story about the kinds of issues sales people face. And I like to think of the resistance we meet as a ‘headwind.’
 
I trust you’ll listen to this entire episode for it holds lots of lessons for you, whether you have these specific questions or not. 
 
By the way, go to www.billcaskey.com/pro to download your "Are You An Amateur or Are You a Pro?” checklist.

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Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Mar 14, 2017

This is part 2 of a 3 part series.

In today's live training we address the elements of "Getting Ready" to enter the market with a Premium Solution. 

Here are the topics we cover:

1. Being able to explain your value competantly. 
2. Being skilled at handling the 5 questions you will get from your prospect.
3. Being able to articulate your difference. 

Go to http://billcaskey.com/pro to get your assessment, "Are You An Amateur Or Are You a Pro?"

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Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Mar 7, 2017

The second part of this is ..."In a Commodity World."

Every seller we know faces this problem: "How do I better control my thinking and my actions so that I will command a premium price - in a world that is price-sensitive?"

This is Part 1 of a 3 part series.

In this episode, Bill walks you through how to GET CLEAR on your value.

Also, go to billcaskey.com/pro to download the Amateur v. Pro worksheet.

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Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Mar 1, 2017

Calling at the right level is one of the biggest failures of sales teams today. The decision is made WITHOUT you being in the room.

As my friend says, "There is always a meeting you aren't invited to where your fate is being decided."

Consequently, this episode of The 2X Podcast helps you begin to remedy that.

This was a Facebook Live video we did. Make sure you LIKE our page so you're notified each Tuesday at 3:00PM EST when we do the video version of this podcast: facebook.com/billcaskeyfan/

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Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Feb 21, 2017

Sorry to be so lame with the title but after 25 years of wokring with sales teams, Bill can make this statement with a straight face.

In this episode of The 2X Podcast, veteran sales trainer Bill Caskey, lays out your "Circles of Assets" that are available to you - but you must CLAIM them. Most don't.

2Xers - listen up! Find yourself inside this story of assets and make a decision you will TAKE ACTION.

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Feb 16, 2017

The second of a two-part series on the proper Rules, Tools, and Attitudes.

On today's episode of The 2X Podcast, Bill dives into the word Tools and the mental Attitudes that will improve your odds of succeeding.

If you want to 2X your business, and we knkow you do, or you wouldn't be listening, these Tools and Attitudes are "must embrace" notions.

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Feb 15, 2017

This is a two part series on the proper Rules, Tools, and Attitudes to embrace to make a BIG difference in your income.

Today's episode of The 2X Podcast is all about the Rules that Bill believes are essential to changing the game in sales today.

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Feb 14, 2017

Are you having the right "price conversation" with your prospects? I bet not.

How would we know that, you ask? After working with sales people for over 30 years, Bill's witnessed the miss countless times.

In this episode of The 2X Podcast Bill lays out how to RETHINK price. Yes, that's correct - RETHINK PRICE.  

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Feb 10, 2017

Think of how much time we spend on the phone. Gobs, right?

But are you using your most powerful tool, your voice, when connecting with people that way?

Or, maybe you give presentations to groups. Do you captivate the room?

Guest expert Tracy Goodwin, gives you some ideas to think about when it comes to using your voice as an asset. 

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

Also, subscribe to Tracy's podcast, Captivate The Room.

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Feb 9, 2017

You are likely called on to make a 'presentation' upfront to a prospect.

This is a good thing. This is NOT a presentation on how you will solve their specific problem, this is different.

You might call this a pre-presentation.

The goal is to get the prospect thinking about their circumstances. To change their perspective on their pain and your solution.

There are several points to this. Write these down! 

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Feb 8, 2017

On this episode of The 2X Podcast, Bill gives you some simple ways to battle any resistance you encounter in the sales process.

You battle resistance by a), knowing what it is, b) strategizing on how to minimize it upfront, and c) creating a process that does that.

Know where your customer is on the journey. If you don't where they are, they might resist than for no other reason than they don't know "how to buy."

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Feb 7, 2017

On this episode of The 2X Podcast, Bill address the letter he read on yesterday's podcast.

If the letter resonated with you at all, then be sure to listen to this checklist you can take to pull yourself out of the rut you might be in.  

If you'd like to contact Bill, email him at bill@billcaskey.com.

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Feb 6, 2017

On this episode of The 2X Podcast, Bill reads a letter from a 2X Listener. It's a very vulnerable letter which requires a lot of courage to send in.

Be sure to listen in to see if his letter resonates with you and your situation. 

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Feb 3, 2017

If you're in a long selling cycle, things change all the way through - rapidly.

Don't rely on ONE proces to carry the day. You must REMAP the process each time you meet. Your customer doesn't undestand your Macro Sales Process - they DO understand "the next few steps."

In this episode of The 2X Podcast, Bill visits this concept and gives you an easy-to-implement assignment. 

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Feb 2, 2017

In this episode of The 2X Podcast, Bill goes on a mini-rant, (It's a mini-rant because you've not heard him go on a mega-rant before). It's about how you MUST change your point of view to match your customer's.

When you do, awesome results happen. When you don't, you get mired in average.

Listen closely to the assignment he gives.

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Feb 1, 2017

The thought of writing a book sounds overwhelming, doesn't it?

If you want to 2X your business (or more), then thinking outside the proverbial box is essential. The way to think about this is "what would you do with a book, IF you had one?"

In this episode of The 2X Podcast, Bill gives you the steps to take and some ideas to help you think through the possibilities. 

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Jan 31, 2017

Tools are awesome BUT, they should never become the focal point for the selling process and your customer's journey through it.

In this episode of The 2X Podcast, Bill deals with the use of sales and marketing tools WITHOUT such reliance on them as to make the quality of the customer interaction suffer.

He gives you a 5-Point Framework for how to keep your emphasis on the interaction.

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Jan 30, 2017

It's THE most overlooked part of sales training, but THE most important.

The tactics and mechanics. It's easy to say "Just pick up the phone and talk." But, what exactly do I say? How do I begin? What is my tone?

These are questions Bill deals with on this episode of The 2X Podcast. This is part 5 of our 5 part series on The 5M's of Sales Success. Today's episode is M number 5 - Mechanics. 

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Jan 27, 2017

Does your message resonate with people?

I mean REALLY RESONATE?

No? Why is that?

In this episode of The 2X Podcast, Bill outlines a helpful "message strategy" which will compel your prospects to BUY or....RUN!

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Jan 26, 2017

Do you have a method for success? Most sales amateurs don't - but most sales pros do.

What, exactly, do we mean by "method?"

In this episode of The 2X Podcast, Bill Caskey lays one out for you that can be used by a majority of sales teams with very minor tweaking.

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Jan 25, 2017

Once you have your mindset right, you can now move to getting your Market right.

What Bill means by MARKET is that the clearer you can be at WHO your ideal target is, the more likely you are to acquire the client.

On this episode of The 2X Podcast, Bill gives you 4 takeaways on how to get crystal clear on your Market. 

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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Jan 24, 2017

Do you have a good framework for how to acheve higher levels of success in sales?

In today's episode of The 2X Podcast, Bill shares the 5M's of Sales Success framework and then walks you through M #1  - Mindset.

The next 4 episodes will be devoted to the rest of the M's of Sales Success.

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Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com.

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