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The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

An advanced sales training and leadership development podcast to help you dramatically improve your B2B business results. Bill Caskey is​ a sales trainer, leader, author, and experimenter with over 25 years of experience. His sales philosophies have been adopted by some of America's most successful sales teams. Now, he's sharing his proven sales strategies, tools and tactics with the weekly podcast audience. Come see what else is new at BillCaskey.com
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The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders
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Apr 22, 2019

On this week's Bill Caskey Podcast, I am on the road. But that won't stop from getting this podcast to you!

This topic from a recent call I had with my 2X Mastermind Group and one of the members was talking about how his territory was too large for him to get to everyone and he needed help. 

I gave him some advice that I think really shocked him and that was he needed to shift his mind and action from his limited physical self to an unlimited DIGITAL self. He needed to start producing content online for his clients and prospects. 

Maybe it's time for you to do the same! I'll give you some ways to get started right away. 

If you want to learn more about the 2X Group, go to https://the2xgroup.com.

►Want more content like this? Follow Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Apr 15, 2019
Have you ever thought about how you make your customers feel?
 
On this week's Podcast, I had the privilege of sitting down with Brian Good, a client who’s doing exceptional work as a Senior Manager for Strategic Accounts for a telecommunications company.
 
From his 20 years of successful selling, he shares his lessons learned about developing a personal brand (Hint: it’s not just about your photos), time blocking for maximum efficiency, and why continued personal development is key.  
 
You won't want to miss what tips he has to give you. So, grab your headphones (and a #2 pencil) and join me on my interview with Brian Good. 
 
►Want more content like this? Follow Bill:
 
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Apr 8, 2019

Do you have a creative outlet? I know what you're thinking, "I'm not the creative type." Well, I believe we all have a creative side and I also believe we need to drastically improve it. 

We are always hearing about, content marketing this and content marketing that. We need to create content just for us. Something that we can use as an outlet for our own ideas. 

On this week's Bill Caskey Podcast, I'll give you ways you can begin creating your own Creative Outlet. NO EXCUSES!!

►Want more content like this? Follow Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Apr 1, 2019

This is part 2 of my 2 part interview with Jason Leister. Jason is a business & marketing expert. You can find out more about him at incomparableexpert.org and be sure to subscribe to his newsletter!

Jason shares his expertise on selling, marketing and how to develop a strong business philosophy. 
 
 
I subscribed to Jason's newsletter several years ago and have had several conversations with him over the years. Recently, I had the pleasure of having him on the podcast which which we divided up into a two part series. 
 
 
►Want more content like this? Follow Bill:
 
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Mar 25, 2019
Occasionally someone comes along who catches your eye as a person who can provide expertise to the business world and on how to properly think about client acquisition. Jason Leister is one such character.
 
I subscribed to Jason's newsletter several years ago and have had several conversations with him over the years. Recently, I had the pleasure of having him on the podcast which which we divided up into a two part series. 
 
Jason shares his expertise on selling, marketing and how to develop a strong business philosophy. 
 
I think you’ll enjoy Jason’s perspective on client acquisition. You can find out more about him at incomparableexpert.org and be sure to subscribe to his newsletter!
 
►Want more content like this? Follow Bill:
 
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Mar 18, 2019

Recently Bill received an email newsletter from a Leadership and Onboarding Expert, George Bradt. The email really spoke to him so he decided to call George and get him on the podcast.

On this episode of The Bill Caskey Podcast, Bill sits down with George Bradt and they discuss an array of topics from leadership to fulfillment in life. George had some really good thoughts on success of a leader and sales. You won't want to miss this one! 

To learn more about George and get on his email newsletter, go to https://www.primegenesis.com.

►Want more content like this? Follow Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Mar 11, 2019

What if I told you it's possible to eliminate fear, anxiety and worry from the sales process? Well, it is possible and I'll tell you how on this episode of the Bill Caskey Podcast. 

The answer is High Intent Selling Methodology. High Intent is all about what is in your heart when you are working with a prospect or client. Are you there to just sell them something or are you there to solve their pain? That is what makes all the difference. 

If you have interest in joining one of our peer groups, schedule a call with Bill at http://scheduleacallwithcaskey.com/
 
►Want more content like this? Follow Bill:
 
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Feb 28, 2019

Have you lost your mojo? Do you ever feel like your heart is not fully in to what you're working on?

On this episode of The Bill Caskey Podcast, Bill shares an experience he had with a young leader who nailed it when asked about why people lose mojo (inspiration). 

He also gives you two things you can do to get your mojo back. Get your fountain pen out for this one!
 
If you have interest in joining one of our peer groups, schedule a call with Bill at http://scheduleacallwithcaskey.com/
 
►Want more content like this? Follow Bill:
 
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Feb 21, 2019

On this episode of The Bill Caskey Podcast, Bill dives deep into the mindset shift of Detachment. Detachment is being emotionally neutral to the situation at hand. It doesn't mean you don't care, it means you're not attached to any specific outcome.

Bill disused the danger of Attachment and the 5 Problems it creates for sales people. He also gives you some ways to combat attachment and become more detached from your outcomes.

►Want more content like this? Follow Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Feb 14, 2019

We are faced with choices everyday, some hard and some easy. In those hard choices we can either shrink or be brave. 

On this week's episode of the Bill Caskey Podcast, Bill talks about these moments that define us and make us a man or a mouse. Many times in these difficult moments we choose to hide and become the mouse. We know it when we do it, but choose the easier path.

On this episode Bill, shares some ways that you can be brave and be the man in these difficult decisions. 

►Want more content like this? Follow Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Feb 7, 2019

Are you getting leads from your online content?

Most of the time the answer is no. Why is it so hard for most people to create content that generates market action?

On this week's episode of The 2X Podcast, Bill gets in to the details of what is standing in our way of creating consistent content and most most people fail. He also gives some way to overcome those barriers.

►Want more content like this? Follow Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Jan 24, 2019

Are your destructive habits costing you? 

On this episode of The 2X Podcast, Bill discusses 7 habits that can be detrimental to the sales process. If you are struggling in your business, it might be because of one of these habits.

These habits are often overlooked, but once you realize and correct them you will find motivation. 

If you like this episode, be sure to share your comments on Twitter with the #2Xlessons 

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Jan 17, 2019

Bill recently had a coaching client reach out to discuss an issue she was having. She has consistently been at the top of her sales team and just had her best year ever in 2018. The issue she is having is that she can't seem to get back her motivation or energy to make 2019 even better.

After talking with her, Bill realized that there was a deeper level issue going on and he needed to uncover what was really going on.

On this 2X Podcast, Bill gives you some ways you can regain your Motivation, Energy and rethink how you spend your time.  

If you like this episode, be sure to share your comments on Twitter with the #2Xlessons 

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Jan 10, 2019

On this episode of The 2X Podcast, Bill gives some ideas on how you can become Journey Minded in the sales process. This is how you take your prospect from here (where they are) to there (where they want to be).

In a world where prospects are demanding more and different, it's really easy to become obscure and irrelevant as a sales professional. That's why it's so important to constantly be adapting to change.

One of the biggest areas people struggle in is how they see themselves in the customer journey.

If you like this episode, be sure to share your comments on Twitter with the #2Xlessons 

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Dec 13, 2018

On this episode of The 2X Podcast, I jump into having a selling system vs. having a sales philosophy. I discuss 5 Elements of a sales methodology and then give you a philosophic approach you can bring to that element. 

Sandler, SPIN, Challenger, it doesn't matter what selling methodology you go by, they all have their own flaws. While it's great to have a system on how to usher your prospect through the sales process, I want to give you a substitute attitude and approach. 

If you like this episode, be sure to share your comments on Twitter with the #2Xlessons 

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Dec 6, 2018

The #1 reason people reach out to me is because they are struggling with business development, prospecting, lead generation, whatever you'd like to call it they are struggling to get new leads. The reason they are not successful is because they have a faulty perspective.

On this episode of The 2X Podcast, I'll give you a framework for you to change your perspective on what it means to generate a lead. All of the Top Performers in the sales world have mastered this and you can too.

If you can master this you can go anywhere!

If you like this episode, be sure to share your comments on Twitter with the #2Xlessons 

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Nov 29, 2018

On this episode of The 2X Podcast, Bill sits down with Mark Welch, author of The Street Savvy Sales Leader, a guide to building team that consistently win new business.

Mark has years of experience in leading sales teams, from 5 to over 70 people. He is a fully certified sales skills and business coach. He brings some very unique and interesting ideas to the podcast on how you and your team can win.

If you want to learn more about Mark and his book, go to https://www.streetsavvysalesleadership.com.

 

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Nov 15, 2018

Bill met with a VP of Sales recently who was working with a business coach. The VP felt pretty happy overall and even noticed some movement with him and his team, but he is considering taking a break from the coach. He told Bill, "the coach focuses a lot on issues inside the team and it always seems to get better for a while but goes back to the way it was." 

All good Coaches should be working on two areas, Issues but more importantly, Identity. Not your Identity as in your name and race, but how you see yourself and your potential. When we change our identity, that is when real growth occurs. 

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Nov 8, 2018
On this episode of The 2X Podcast, I have a special guest, Andy Paul (Accelerate podcast-https://www.andypaul.com/category/podcast/) who says they may not. Listen as I speak with Andy about lots of things that relate to virtually every sales force. 
 
By the way, if you want to get access to my free course, The 2X Quick Start, go here now. It’s a 3-part Video Series on The One Year Plan, a great time of year to get started on planning for 2019. Just go to https://billcaskey.com to get your free download!
 
 
►Where to follow and listen to Bill:
 
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Oct 25, 2018

Have you ever wondered how we come to our beliefs? Or why they are important to even have?

On this episode of The 2X Podcast, Bill dives deep into your beliefs. The fact is, most people are unclear about what they believe. We are so busy doing, doing, doing, we never actually get clear on what it is we believe. 

Bill gives you the 7 areas around which we must have beliefs and how to get clear on those. 

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Oct 18, 2018

Bill had a coaching session with a client recently, who was struggling with how to start the first call. He decided to record that session and break it down on this week's episode of The 2X Podcast.

The first call is one of the most important things to get right in the sales process. This is where you set the stage between you and the prospect. 

Bill gives you several tips on how to start the conversation and how to engage your prospect. 

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Oct 11, 2018

I often get asked the question, "What do I need to be good at to succeed in sales?" It's not always the easiest question to answer but there are certain skills that separate high achievers from the low. 

On this week's 2X Podcast, I'll give you the 7 Skills You Must Master if you want to excel in sales. I've compiled this list of 7 over the past 25 years of working with clients. 

Author Daniel Pink has one of the most famous TED Talks of all time on Motivation. In that talk, he discusses how competency is one of the highest motivators of all. https://ted.com/talks/dan_pink_on_motivation

If you want to download a self-assessment that goes along with this episode, go to www.billcaskey.com/99download and get your FREE Copy!

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Oct 4, 2018

On this episode of The 2X Podcast, Bill talks with a special guest who he has been personally working with for over a year, Carole Ann Rice. 

Carole Ann is a Professional Coach who works with many different CEO's and Leaders and she has a very interesting approach when it comes to coaching. She is not your typical Life Coach.

Bill and Carole Ann discuss the importance of your mindset and some ways you can think different about whatever position you might be in. Learn more about Carole Ann Rice at https://www.realcoachingco.com.

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Sep 27, 2018
In this episode of The 2X Podcast, Bill deals with a problem that we ALL have, but most likely don't know they have. The problem is the stories that run in our mind. 
 
As Bill seeks to help you 2X your business, it seems odd not to talk about the deadly roadblocks on the journey, namely, our beliefs about ourselves. Bill gives you a framework of how to come to grips with what those stories are and how they could hold us back. 
 
If you would like to have your question answered on the podcast, send Bill your voice question by recording a Voice Memo and sending it to: bill@billcaskey.com. He’ll be sure to get it in the rotation!
 
 
►Where to follow and listen to Bill:
 
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Sep 13, 2018
Who are the people that you choose to surround yourself with? Are they levering you up? Or bringing you down?
 
On this week's episode of The 2X Podcast, Bill addresses the Pygmalion Effect as it relates to who you surround yourself with. He gives three criteria that you might consider when choosing a support team in your efforts to 2X your business. 
 
“You’re the average of the five people spend the most time with,” -Jim Rohn
 
►Where to follow and listen to Bill:
 
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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