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The 2X Podcast: High Impact Sales Training for Sellers and Leaders

An advanced sales training and leadership development podcast to help you dramatically improve your B2B business results. Bill Caskey is​ a sales trainer, leader, author, and experimenter with over 25 years of experience. His sales philosophies have been adopted by some of America's most successful sales teams. Now, he's sharing his proven sales strategies, tools and tactics with the weekly podcast audience. Come see what else is new at BillCaskey.com
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The 2X Podcast: High Impact Sales Training for Sellers and Leaders
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Oct 11, 2018

I often get asked the question, "What do I need to be good at to succeed in sales?" It's not always the easiest question to answer but there are certain skills that separate high achievers from the low. 

On this week's 2X Podcast, I'll give you the 7 Skills You Must Master if you want to excel in sales. I've compiled this list of 7 over the past 25 years of working with clients. 

Author Daniel Pink has one of the most famous TED Talks of all time on Motivation. In that talk, he discusses how competency is one of the highest motivators of all. https://ted.com/talks/dan_pink_on_motivation

If you want to download a self-assessment that goes along with this episode, go to www.billcaskey.com/99download and get your FREE Copy!

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Oct 4, 2018

On this episode of The 2X Podcast, Bill talks with a special guest who he has been personally working with for over a year, Carole Ann Rice. 

Carole Ann is a Professional Coach who works with many different CEO's and Leaders and she has a very interesting approach when it comes to coaching. She is not your typical Life Coach.

Bill and Carole Ann discuss the importance of your mindset and some ways you can think different about whatever position you might be in. Learn more about Carole Ann Rice at https://www.realcoachingco.com.

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Sep 27, 2018
In this episode of The 2X Podcast, Bill deals with a problem that we ALL have, but most likely don't know they have. The problem is the stories that run in our mind. 
 
As Bill seeks to help you 2X your business, it seems odd not to talk about the deadly roadblocks on the journey, namely, our beliefs about ourselves. Bill gives you a framework of how to come to grips with what those stories are and how they could hold us back. 
 
If you would like to have your question answered on the podcast, send Bill your voice question by recording a Voice Memo and sending it to: bill@billcaskey.com. He’ll be sure to get it in the rotation!
 
 
►Where to follow and listen to Bill:
 
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Sep 13, 2018
Who are the people that you choose to surround yourself with? Are they levering you up? Or bringing you down?
 
On this week's episode of The 2X Podcast, Bill addresses the Pygmalion Effect as it relates to who you surround yourself with. He gives three criteria that you might consider when choosing a support team in your efforts to 2X your business. 
 
“You’re the average of the five people spend the most time with,” -Jim Rohn
 
►Where to follow and listen to Bill:
 
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Sep 7, 2018

On this week's 2X Podcast, I tackle the topic of Increasing Market Share. Market Share is such a huge focal point for lots of sales people but it can be a difficult thing if you don't know how to begin.

Whether you feel that your market share is too small, or your constantly being told by your manager that you need to increase it, I'll give 3 Tips on how to start on the right path. 

If you want to see this episode on video, go to my Youtube Channel, https://youtube.com/BillCaskeyTraining to subscribe!
 
►Where to follow and listen to Bill:
 
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Aug 30, 2018
I hate that we snub our nose at ‘tactics.’ It’s almost a way for the ‘elites’ to look down at us we because we aren’t constantly droning on and on about ‘strategy.’
 
I love strategy, but don’t forget there are things you can do today to grow your business that has very little to do with long-term strategy. And I give you 5 of those in this episode of The 2X Podcast. 
 
I also share that we'll be changing up the deliverable a bit by doing YouTube videos each week, but I will continue to deliver the audio here as a podcast. We’ll be adding to your learning by shooting videos of these episodes. Go to https://youtube.com/BillCaskeyTraining to subscribe!
 
►Where to follow and listen to Bill:
 
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Aug 23, 2018

As I work with clients and get emails from listeners, I keep hearing the same problems come up day after day. Some of these problems are complex and some are very simple, but I put together a list of the most common that I hear. 

The Johari Window model is a psychological tool that basically helps you solve your issue by coming up with the most simple fix. That is what I'm going to give you on this episode of The 2X Podcast, 1 thing, easy answers, to fix or start fixing these common problems.  

Go to https://billcaskey.com and download one of our FREE resources and you can get our newsletter list!

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Aug 16, 2018

On this episode of The 2X Podcast, Bill takes a question from Josh who wrote in about how to differentiate himself from his competition. As with anything, there is the problem that is on the surface and there is the root problem. Bill dives deep into the root problem to figure what is really going on.

Everyone is unique. We all have different experiences and backgrounds that will make us different. But, are we using those unique properties to make us stand out? Most are not.

Bill gives you the steps to take your own uniqueness and make yourself stand out from everyone else. 

Go to https://billcaskey.com and download one of our FREE resources and you can get our newsletter list!

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Aug 10, 2018

Does your company have a proper Marketing Funnel? Do you know what a Marketing Funnel is?

A good Marketing Funnel is one of the most important things you can use to scale your business. This funnel consists of all the things in a sequence that then results in a call. And, it all starts with a Freebie. This freebie can be many different things, a PDF download, a video, an audio. 

On this episode of The 2X Podcast, Bill gives you the steps you can take to start creating your Freebie. Creating a great freebie can make your Marketing Funnel explode!

Learn more about our upcoming webinar for Sales Leaders at https://billcaskey.com/risewebinar 

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Aug 2, 2018

On this week's episode of The 2X Podcast, Bill wanted to change things up a bit and instead of talking about sales and strategies he decided to have a conversation with a good friend and wealth planner, Mark Cade.

Bill and Mark discuss creating and managing wealth. They also give you some different ways to think about wealth creation. Just by changing your attitude about money can make drastic changes to your finances. 

Go to https://billcaskey.com and click on the button in the top bar to learn more about our upcoming webinar on August 16th!

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Jul 27, 2018

I received an email recently from a listener who was in distress. His email was very similar to a lot of emails that I receive from people who are looking for help. He's starting a company but he's having a hard time remaining detached from the deals he's working on and he's far from having an abundance mentality. 

On this week's episode of The 2X Podcast, I'll give you some ways you can implement both Detachment and Abundance in your world, no matter what stage you're in. Whether you're starting a company or starting a new career, you can maintain both of these principles, and I'll tell you how!

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Jul 12, 2018

In this episode of The 2X Podcast, Bill shares 10 indicators that you have not yet made it to the “pro” level in the profession of selling.

Yes, some of these might offend you, but as Bill declares, we need to start from where we are so we can make headway to the goal - and the goal should always be “going pro.”

Mark down for each one where you are on the spectrum. Then, right in front of you is a map to get where you want to go.

Go to https://billcaskey.com/risewebinar to learn more about our upcoming webinar for Sales Leaders!

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Jul 5, 2018
Do you truly know your prospect? 
 
I’m not talking about their role or demographic. I mean, do you know who they are - at a deep level?
 
Most of the time we know who our customer is but we rarely write it down. On this week’s episode of The 2X Podcast, I’ll tell you how really knowing your customer will pay off big time and I’ll also give you a framework on how to get clear on your ideal prospect. 

Send Bill a voice memo with a question to bill@billcaskey.com to have him answer it in an upcoming episode. 

►Where to follow and listen to Bill:
 
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Jun 28, 2018

On this episode of The 2X Podcast, Bill outlines the top 10 erroneous beliefs that could hold you back from 2X-ing your business.

There is a freebie that Bill created at www.billcaskey.com/88download - Print it and follow along!

Have you heard of the saying, "We get in our own way?" That's exactly what these beliefs do. Be sure to assess yourself and your own beliefs that might be in your way.

Send Bill a voice memo with a question to bill@billcaskey.com to have him answer it in an upcoming episode. 

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Jun 21, 2018

Have you every hear the old saying, the devil is in the details? 

If you are going to double your results whether you are a salesperson, a sales leader or a CEO, you have to pay attention to the details. I also believe that everyone is in marketing today.  

I recently had a coaching session with one of my clients and I gave him 5 Marketing tips that he could use to better represent himself online. On this week's episode of The 2X Podcast, I'll share those tips with you and give you some ways to implement them in your world. 

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Jun 14, 2018

I had the pleasure of working with a young man a while back who was one of THE most ambitious people I've met. He took virtually every coaching point I gave him.

He was faced with a dilemma - should he keep doing things the old way - cold calling, traveling, selling, OR - should he switch course?

I, of course, suggested he switch. On this episode of The 2X Podcast, I'll share his story. 

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Jun 7, 2018

On this episode of the 2X Podcast, Bill discusses a recent coaching session he had with one of his client's who has an issue with one of his team members he oversees. The team member "Karl" has been acting up lately and it seems to be increasing. His actions are starting to effect the whole team and it needs to be addressed before it's too late. 

Bill gives him some ways of identifying undesirable traits and some ways to approach a team member who might be displaying these traits. When you have a team member who isn't acting appropriately, the way you approach can be extremely important and might help you avoid a serious problem. 

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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May 31, 2018

How to Scale Your Business By Tweaking Your Relationship With Time (Part 2)

In this episode of The 2X Podcast, Bill dives deeper into Step 10 of How To Scale Your Business from last week’s episode. Step 10 is about the relationship you have with time. He gives you a step-by-step plan you can follow, hour-by-hour to help you use your new found time to scale.
 
He also walks you through a "Path to Sales Mastery", that informs much of this work.
 
If you haven't already, you can download last week’s freebie at www.billcaskey.com/83download to get access to the content. 
 
Also mentioned in this podcast is his LinkedIn Video: https://bit.ly/2J0PFDp
 
►Where to follow and listen to Bill:
 
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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May 24, 2018
In this week's episode of The 2X Podcast, Bill addresses the “scalability” of your business.
 
If you’re a company leader your business has lots more value if your customer acquisition is scalable. And, if you’re a sales producer, scalability is the key to you going from $100k/yr to $300k/yr. 
 
How scalable is your business? Find out on this episode. 
 
We also have a freebie checklist for you at www.billcaskey.com/83download 
 
►Where to follow and listen to Bill:
 
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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May 17, 2018

Spencer Rule is my guest on this week's episode. This is our third episode in the May 2X Podcast interview series. 

Spencer has been involved and behind many successful marketing projects and joins us to talk about the real challenge with social/digital media that most people aren’t talking about.

He gives you some good, tactical advice on how to better communicate using social. Learn more about Spencer at www.spencerrule.com.

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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May 10, 2018

Continuing with our May guest interview series, on this week's 2X Podcast episode I had the chance to interview good friend of mine, Steve Walker. He's the President of Walker Information and an icon in 'customer experience' research.

Steve shares the importance of your customer’s experience with your company and gives you insight and some tips on how you can begin to improve it.

Steve also has his own podcast you should try out, The CX Leader Podcast, available on iTunes. 

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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May 3, 2018

This is part 1 of our May interview series where I feature sales and achievement experts.

On this week's episode of The 2X Podcast, I speak with Kendra Lee (www.klagroup.com). She is a renowned expert in helping sales teams formulate lead generation campaigns.

Her book, The Sales Magnet, is epic and one you should have on your desk at all times. Enjoy Kendra...

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Apr 26, 2018

This is part 4 of 4 in Bill's coaching path series.

The question Bill asks on this week's episode is, "Where Are You Taking Your Prospect?"

Do you know? Have you sketched it out?

Bill walks through a 3-part exercise that will help you get a bit clearer on the methodology of this.

You can also download a freebie printable at billcaskey.com/79download.

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Apr 19, 2018

This is part 3 of our series on Bill's coaching path.

Today on The 2X Podcast, Bill shares a personal story of a struggle he has - trusting ideas. He shares what the origin of this is for him and he shares a commitment he's willing to make in order to help you.

He wants you to send him your idea, no matter how wild it is to: bcaskey@caskeytraining.com.

This offer good through June 30, 2018. He will read it and react to it quickly. Put the word: "IDEA" in the subject line to make sure it gets through quickly.

This is all part of you trusting your ideas. Get your next idea to him right away!

►Where to follow and listen to Bill:
 
Facebook: https://www.facebook.com/billcaskeyfan
Private Facebook Group, Going Pro
Twitter: https://twitter.com/billcaskey
Website: http://www.billcaskey.com
LinkedIn: https://www.linkedin.com/in/billcaskey
Podcast: https://itunes.apple.com/us/podcast/
Book: Same Game New Rules: https://samegamenewrules.com
EmailIt: Book on emails that get action: https://emailitsellersguide.com
Mastermind Group: The 2X Group | https://the2xgroup.com 
Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call
 
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Apr 12, 2018

This is part 2 of our 4 part series on Bill's coaching journey.

On this episode of The 2X Podcast, Bill shares two different coaching calls that he had with clients. The first call was from a high performer who dropped suddenly into an emotional funk and was not sure how to extract herself from it.

And the other call, was from a long time client of Bill's, who's company totally changed the game of how commission was paid - and he's now in a bad mental state.

Bill gives you the advice he gave for both callers.

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Join my brand new FREE course, "From Principles to Profit!" It's live now at billcaskey.com/fromprinciplestoprofit

Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video!

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